Printing in Pakistan is a major industry that has been growing in the country. With the rise of new technologies and advancements in the printing industry, companies are able to deliver high-quality prints with impressive turnaround time. From flexography and digital fabric printing, to block printing and Rotogravure, you can choose the printing method that is most suitable for your needs.
Digital Fabric Printing
Digital fabric printing is a technology used to print on a variety of materials. The use of digital technology can be helpful in reducing chemical consumption, water and energy usage, as well as fixed costs. This technology is also useful for designing textiles with high definition prints.
The market for digital textile printing is expanding rapidly. According to Allied Market Research, it is predicted that the value of the market will grow at an average annual rate of 19.1% between 2020 and 2027.
In the last two years, the industry has doubled in size. China continues to dominate the digital textile industry, but India, Turkey and Italy have also seen significant growth. While the market for digitally printed home textiles in Pakistan is not as booming as other markets, the sector has seen considerable growth in recent years.
Rotogravure Printing
The rotogravure printing in Pakistan industry is a nascent one, with only a few hundred firms operating under the radar. Most of them are the by-products of the local printing industry, with a few big guns capable of making some impressive numbers.
A few of the more established players are Kompass Pakistan (Pvt.), Ltd., a Karachi-based outfit whose roster of machinery stretches from flexographic and gravure printing machines to finishing equipment and a blown film line. Also a notable presence is a local company with a fancy-pants name, Rahat Industries. The quality of inks produced by this company is no joke. And despite the company's small size, it's a worthy contender in the race to dominate the packaging gravure industry in the foreseeable future.
Flexography
Flexography printing is a process of print on paper, foil and plastics. It is widely used for labels and packaging products. The benefits of flexography printing include quick and efficient production, wide range of application, and easy adaption to water-based inks.
Flexography can be used on a variety of substrates, including paper, laminate, acetate film, plastics, cellophane, and more. A flexographic pharmaceutical label printing press is a machine that uses a flexible printing plate to create a flexographic print.
Modern flexography equipment has been developed to be more efficient and to increase the profits of flexographic printing. This has resulted in the rapid growth of this form of printing.
Flexography is an effective method for creating eye-catching products. This form of printing offers a broad array of capabilities, from spot color to double printing, as well as the option to apply special finishes in a single pass.
Block Printing
Block printing has been a part of Pakistani culture for centuries. This traditional technique has long been practiced by artisans to print intricate designs on fabric. However, the demand for this craft has declined due to the increasing cost of raw materials.
The block printing industry in Pakistan has suffered a major setback. With the decrease in the overall demand for the textiles, a large number of businesses have closed. Moreover, the decline in the income of the artisans has made them unable to run their businesses.
For a small group of artisans, hand-block printing has been passed down from generation to generation. Today, many boutiques and designers are setting up workshops to produce unique and exclusive patterns. Ajrakh is one such technique. It has been practised for several centuries in Sind.
Brand Impact
Using digital media to promote your business has become essential. But how do you sift through the plethora of marketing tools out there? This study aims to answer that question with a comprehensive review of the most important digital media platforms.
The aforementioned review examined eight critical digital media tools and evaluated them in terms of their effectiveness. In particular, the study evaluated the effects of digital media on the quality of advertisement, their impact on the purchase behaviour of consumers, and their attribution to the brand success rate. They also explored the effect of digital media on the consumer's reaction to a company's advertising ploys, and the ways in which marketers can improve their chances of winning the online customer's hearts and minds.