Offset printing is a common way to produce high-quality print projects. It’s an excellent choice for many types of projects because it provides a wide range of benefits, including low cost per piece and consistent quality.
Offset printing uses a set of metal plates that are customized according to the images to be printed. The plates have a water-holding area and an ink-applying area.
High-Quality Printing
Offset printing, also known as lithography, is one of the most widely used print processes. It’s typically used for large-volume print runs that require precise color matching.
Offset printers use a unique process that uses ink to be transferred from an etched plate, one for each color. This ink is then transferred to a rubber sheet or blanket that then rolls onto paper.
Offset printing has a number of advantages, including superior image quality, a high degree of consistency, and lower printing costs. It’s commonly used for newspapers, brochures, magazines, and books.
Cost-Effective Printing
Whether you're creating a new business card, brochure or poster, choosing the right printing method can make all the difference. You'll want to consider your company's image and quality needs, any looming deadlines and your target recipients' expectations.
If you're looking for a high-quality print job, offset printing may be the best option for your project. Offset printing transfers ink from metal plates to rubber cylinders or "blankets," then onto the paper.
Offset printing is used for the vast majority of commercial print projects, including glossy brochures, postcards, business cards, stationery and catalogs. It offers rich, accurate higher-quality color and details and lower unit cost for larger volumes.
Offset printing requires a little setup before the job can be started. It also takes a little longer than digital printing to complete a print run. This means it's not ideal for small quantity jobs. However, it's an excellent choice for large-run printing of magazines, catalogs, books and newspapers.
Wide Range of Paper Stocks
There are a wide range of paper stocks to choose from. You’ll want to select a stock that will best highlight your print piece’s key features and complement its design.
The most important paper characteristics to consider are weight and thickness. Higher weight papers are thicker and stiffer, so they stand up better to wear and tear.
A stock’s thickness is measured in points, where a point is one thousandth of an inch thick. The thickness of your printed piece will also depend on the amount of space you want to fill.
A good way to determine what kind of paper you’ll need is to ask your commercial print provider for samples. This will make choosing the right stock and coating easier.
Customization
Customization is a crucial part of any print project. It helps you liven up your marketing materials and give people a clearer picture of what you do.
For instance, if you need to create a brochure, an offset printing company can provide customized options that will match your vision and value proposition perfectly. They can also help you produce high-quality prints that will leave a good impression on your customers.
In addition, an offset printing company can offer customization services for product packaging. This can make your products stand out from the competition and help you attract more customers.
Offset printing is the best option for businesses that require high-quality prints. The process uses printing plates and wet inks to produce eye-catching results. It also works well on various substrates, including paper, leather, cloth, vinyl, plastic, wood, and metal.