Label printing is a great way to promote your product and build a brand identity. It’s also affordable and easy to do with the right HP printer and high-quality label sheets.
In-house label printing reduces costs associated with short-run labels and allows businesses to incorporate new products, designs, or labeling variables on the fly. This eliminates the need to maintain inventories and saves production managers from the unpredictable expenses of backordered items.
Cost-Effectiveness
There are many factors that affect label printing costs. The size of the order, the materials used, the print process type, and the shape and size of the labels can all impact cost.
Having an open dialogue with your label partner is a great way to make sure you’re getting the best price for your products. They can recommend ways to cut down on costs based on your company’s unique needs.
The number of colors and the amount of ink coverage on your custom labels will also affect the cost. Whether you’re using digital or flexographic printing, the more colors you have, the more steps your label printer will take and the more ink will be required.
Another way to cut down on costs is by reducing the quantity of labels that you order. This will lower the cost per label and reduce labor expenses. It will also allow your label printer to fit more labels on a roll, which can help save on production and freight.
Versatility
Labels are a vital part of the supply chain and can save time, money, and headaches. They're also a handy visual aid for inventory management and help ensure product integrity and safety. There are many label printers to choose from. However, there are a few that stand out from the crowd.
One is the Brother VC-500W Versatile Compact Color Label and Photo Printer with Wireless Networking. It's a versatile little machine that uses ZINK paper rolls to create high-quality labels, stickers, and photos.
The most impressive feature is a single-pass printing technology that delivers a glossy finish. This is a big deal for a small business that can't afford to waste valuable time and money on low-quality prints. In addition, this model uses a cleverly named ZINK Zero Ink system, which embeds all the colors needed for high-quality photo printing in the paper. It's a great option for anyone who wants to print on the go without worrying about running out of ink.
Environmentally Friendly
Using recyclable materials for product labels is the best way to make sure your business’s labeling is as environmentally friendly as possible. The label materials you choose should be able to biodegrade in less than 60 days, or will not linger in landfills for years or centuries.
Choosing inks that are made with vegetable oils and water instead of petroleum-based products can also make a difference. These inks don’t produce volatile toxins, like those made with solvents and ethyl alcohols.
Aside from choosing the right materials, it’s important to consider what kind of adhesive is used on your label. Regular paper labels are often recyclable if consumers remove them, but the adhesive can gum up the works at a recycling plant.
Fortunately, there are now many types of label printing that can help reduce your company’s environmental impact. These include lineless labels, which cut from a single adhesive band at the time of use and don’t require backing papers to be recycled.
Convenience
Whether you’re an established business or a start-up, you can take advantage of the convenience of label printing to improve your product packaging. Having high-quality labels can make a difference between your customers staying with you or leaving for another brand.
The flexibility of digital printing means that you can have different designs printed for a fraction of the cost. This can be especially beneficial if you have multiple product labels that need to be updated.
In addition to allowing you to produce smaller runs, digital offset label printing also offer quicker turnaround times than traditional printing methods. This can be incredibly helpful if you have a tight deadline and need your labels ready to go right away.
This is especially valuable for small businesses that often have limited inventory, such as those who repackage and sell products in a variety of ways. For example, a coffee shop could use a label-printing scale to print smaller packages of their coffee, so that they can resell them directly.